Artigo de Pesquisa
The Impact of Social Media Sharing on Brand Association of Startups: A Study on It Startups in Hyderabad, India
Relatos de Casos
Strength Pharma: Crafting Promotion Strategy for a Sports Nutrition Products in Emerging Economy
Topiwala Theatres: Market Research for Revenue Maximization and Demand Forecasting using Sample Survey
Investigating Privacy Paradox: Consumer Data Privacy Behavioural Intention and Disclosure Behaviour
Two Warehouse Inventory Model for the Perishable Products Having Shrunk Life Cycle
Adoption of Contactless Payments during Covid 19 Pandemic An Integration of Protection Motivation Theory (PMT) and Unified Theory of Acceptance and Use of Technology (UTAUT)
Managing Local and International Challenges Faced by SMEs of Island States Economies in The Midst of the Covid-19 Pandemic- Evidence from Mauritius
How the Hiring of Stigmatized Populations can Lead to a CSR Backfire Effect
Customer Experiences and a Conceptual Model Proposed for Retail Banking Experiences in Bank Settings of Mauritius
Factors Underlying Consumer Online Buying Decisions in an Indian Context
The Impact of Emotions on Consumer Attitude Towards a Self-Driving Vehicle: Using the Pad (Pleasure, Arousal, Dominance) Paradigm to Predict Intention to Use
One of your Neighbors is A Swinger: Why Donot Marketing Academics Care? Introducing Consensual Non-Monogamy
How Much Efficient are the Fast-Food Restaurants to Achieve Customer Satisfaction in Bangladesh?
Environmentally Conscious Consumers and Electric Vehicle Adoption Behaviour: Moderating Role of Perceived Economic Benefit
A Study of Purchase Intention on Smartphones of College Students in Hong Kong
Green Morning: Casting Social Media Strategy for Sustainable Business Growth
Superseed Cotton: A Sales Forecasting Dilemma
Technology Adoption: A Solution for SMES to Overcome Problems During Covid19
The Existence of Day of the Week Effect in Indian Stock Market
New Comer Retailer Made Severe Competition in Pandemic Era: Ximivogue Jakarta Case
Ethnographic and Exploratory Study of Passengers Perceived Factors Towards the Airport Advertising
Emerging Dimensions of Women Leisure Traveler: A Review of Motivation and Psychographic Factors
Intention to Purchase Green Energy of Australian Consumers Initial Research Findings
Forecasting Price Levels in India - An Arima Framework
Customer Experience, Social Regard and Marketing Outcome (Satisfaction and Loyalty): Sub Saharan Oil Marketing Companies Perspective
Consumer Resistance to Innovations in Ornamental Gold Jewellery
Exploring the Role of Social Media in Shaping Consumer Buying Behavior: A Factor Analysis Approach