Revista da Academia de Estudos de Marketing

1528-2678

Volume 25, Emitir 4 (2021)

Artigo de Pesquisa

Sensory Marketing A Review and Research Agenda

  • Rachna Bhatia, Ruchi Garg, Ritu Chhikara, Aakanksha Kataria and Vishal Talwar

Artigo de Pesquisa

Effect Of Brand Personality On Consumer Product Choice In The Telecoms Industry

  • Ladipo, P.K.A, Mordi, K.I and Iheanacho, A.O.

Artigo de Pesquisa

Success of Traditional Retail Markets In India: A Way Forward

  • Hari Govind Mishra S and Surabhi Koul

Artigo de Pesquisa

Sufferings And Pain Of Retired (Old) Aged People During Covid-19 A Case Of Indian Family

  • Apoorva Buttan, Veena Rajesh Kolte and Maninder Kaur

Artigo de Pesquisa

Socio-Economic Effects Of Covid-19 In India And Usage Of Online Resources

  • Mehak Mittal, S. Chandramouli, Jayasri Indiran, Rajashri Deshpande, Sukhmeet Kaur and Aruna V. Deshpande

Artigo de Pesquisa

How Does Organisational Culture Affect Npd In A Startup

  • K Rajeshwari and Shameem Shagirbasha

Artigo de Pesquisa

Ranking Country Reputation A D8 Perspective

  • Hamed M. Shamma and Amany Bisht

Artigo de Pesquisa

Watermarking Techniques For Royalty Accounts In Content Management Websites For Iot Image Association

  • Siddhartha Vadlamudi, Md. Aminul Islam, Md. Shakawat Hossain, Alim Al Ayub Ahmed and ABM Asadullah

Artigo de Pesquisa

Covid-19 Pandemic and Consumer Adoption Of Digital Healthcare In India: A Qualitative Study

  • Poonam Chauhan, Vilasini Jadhav and Neha Gupta

Artigo de Pesquisa

Easy Urls In The Content Management System With Crawlers For Added Security

  • Apoorva Ganapathy, Alim Al Ayub Ahmed and Md. Nur-E-Alam Siddique

Artigo de Pesquisa

Determinants Of Tourism Development In Jammu And Kashmir: An Empirical Analysis

  • AanqaMoghal, D Mukhopadhyay, Pabitra Kumar Jena and D P Priyadarshi Joshi

Artigo de Pesquisa

Impact of Digitization on Social Economic Transformation Of Indian Economy

  • Roop Lal Sharma and Ajay Kumar Sharma

Artigo de Pesquisa

Developmental impact of Rural infrastructure in Agriculture sector

  • Roop Lal Sharma, Ajay Kumar Sharma and Meenakshi Gupta,

Artigo de Pesquisa

Corporate Social Responsibility and Marketing Communications: A Case Study of Nokia

  • Rajesh Kumar, Neha Bankoti and Alka Maurya