Revista da Academia de Estudos de Marketing

1528-2678

Volume 23, Emitir 4 (2019)

Artigo de Pesquisa

The Problematic use of Smartphone and Fomo as Antecedents of Facebook Addiction

  • Houssem Edine Nasr and Kaouther Saied Ben Rached

Artigo de Pesquisa

An Enhancement of Takaful Marketing in Malaysia in the 21st Century

  • Dr. Yusuff Jelili Amuda, Wan Nuraini Binti Wan Din, Nursyafiqah Binti Ibrahim and Nurdiyanah Afiqah Binti Noraman

Artigo de Pesquisa

Creating Consumer Personality Profile by Using 3m Model and Paradoxes of Technology

  • Angelica Bahl and Sally Baalbaki-Yassine

Artigo de Pesquisa

Success of Malls in an Emerging Market: An Evaluation beyond Huffs Model

  • Subhendu Dey, Jayanta Banerjee and Bibhutesh Nayak

Artigo de Pesquisa

Customer Value in Improving Indihome Customer's Trust in West Java

  • Erica Nurmartiani, Sucherly, Meydia Hasan and Rita Komaladewi

Artigo de Pesquisa

Mobile Internet use by Generation Z: Evidence from an Emerging Market

  • Rania S. Hussein and Mahmoud Attia

Artigo de Pesquisa

Decision Model Based on Technology Acceptance Model (Tam) for Online Shop Consumers in Indonesia

  • Dede Suleman, Ida Zuniarti, Sabil, Eka Dyah Setyaningsih, Vera Agustina Yanti, Isnurrini Hidayat Susilowati, Imelda Sari, Sofyan Marwansyah, Seno Sudarmono Hadi and Amin Setio Lestiningsih

Artigo de Pesquisa

Antecedents from Purchase Intention of Retail Brand X Evidence from Indonesia

  • Willy Arafah, Nico Lukito and Richardus Rikang

Artigo de Pesquisa

Relationship between Service Quality and Customer Satisfaction in Airlines Industry

  • A. Thirunavukkarasu and V. R. Nedunchezian