Revista da Academia de Estudos de Marketing

1528-2678

Volume 28, Emitir 3 (2024)

Artigo de Pesquisa

The Nexus between Marketing Mix Components and Retailer Satisfaction An Empirical Analysis

  • Ajith Kumar S, Senthil Kumaran N, Ramesh Babu S and Antony Vinisha R

Artigo de revisão

A Study on Demographic Influences on Changing Consumption Pattern of Consumers towards Indian Cinema

  • Gaganpreet K Ahluwalia, Karuna Joshi Gole, Rohan Das, Sadaf Karim, Samrat Ray, Sunil Kumar and Kumar D

Artigo de Pesquisa

RE Policy Options for India - Enablers and Barriers

  • Hemant Kumar Kaushik and Sanjay Rastogi

Artigo de Pesquisa

Price Forecasting of Sweet Lime using Arima Model for Better Marketing Decisions

  • Satyveer Singh Meena, Ragini Naikoti, Avadh Bihari Pal and Anand Kumar

Artigo de Pesquisa

Inflation's Ripple Effect on Bank Shareholder Returns: Unveiling the Role of Credit Risk and Operating Margin through Structural Equation Modelling

  • Purushottam Naidu, Gowri Lakshmi, G.V.K.Kasthuri, Syed Hasan Jafar, Kattamuri Satish, Narasimha Swamy and Sheela

Artigo de Pesquisa

Crack Spread Forecasting for Supply Chain Optimization - A Hybrid Model using Time Series and Deep Learning with Bayesian Optimizations

  • Praveen Kumar, Debashish Jena, Shrawan Kumar Trivedi, Ramakrushna Padhy and Abhijit Deb Roy

Artigo de revisão

Classification of Homestay Tourists on their Environmental Values using Neural Networks

  • Priyam Porwal, Bibeth Sharma, Samrat Kumar Mukherjee and Ajeya Jha

Artigo de Pesquisa

Examine Strategies for Optimizing the Retail Supply Chain to Reduce Cost & Enhance Product Availability to Meet Consumer Demands

  • Pushparaj Kulkarni, Anand Muley, Dipti Kalkotwar, Atul P Kulkarni, Sarang Jawkhedkar and Vivek Pimplapure

Artigo de Pesquisa

Consumer Buying Perceptions Toward Over-the-Counter Antacids: An Exploratory Study

  • Sudhinder Singh Chowhan, Chandra Pal Yadav, Anmol Mehta, Ashok Kumar Peepliwal and Rahul Sharma

Artigo de revisão

Creating Greener Pathways- Achieving Net Zero in the Oil and Gas Industry

  • Anand Acharya and Shruti Sharma Rana

Artigo de revisão

Challenges & Barriers for Nature Based Solutions for Indian Landscape

  • Shruti Sharma Rana and Vedika Singh