Artigo de Pesquisa

Critically Evaluating the Impact of Antismoking Campaign Advertisements on Antismoking Beliefs and Smoking Intentions of Youths: Evidence from Bangladesh

• Mahamudul Hasan

Artigo de Pesquisa

Evaluating the Effectiveness of Facebook as the Source of Job Advertisements in Bangladesh: An Empirical Study

• Nayeema Sultana, Shamsul Huq Bin Shahriar, Silvia Akter, Maria Rahman

Artigo de Pesquisa

Does Marketing Make Sales Superfluous? Revisiting Levitt and Drucker

• Praveen Sugathan,

Artigo de Pesquisa

Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review

• Divya Negi, Maschanka Fernandes, Raghuram Naga Venkata Jeedigunta

Artigo de Pesquisa

Analysis of Online Buying Pattern of Women Consumers with Reference to Apparels in India

• Kavitha R Gowda, Karishma Chaudhary

Artigo de Pesquisa

Factors Affecting Female Consumer's Online Buying Behavior

• Madasu Bhaskara Rao, Ch Lakshmi Hymavathi, M Mallika Rao

Artigo de Pesquisa

Assessing the Level of Service Quality and Customer Satisfaction at EMTEL Ltd

• Roopchund Randhir

Artigo de Pesquisa

E-commerce Growth in India: A Study of Segments Contribution

• D Mahipal, K Shankaraiah

Artigo de Pesquisa

The Empirical Study on Seafood Export Performance in the Mekong Delta, Vietnam

• Vu Nguyen Thanh, Hiep Phuoc Minh, Liem Nguyen Thanh, Duc Phan Minh, Nhan Vo Kim

Artigo de Pesquisa

Pricing Orientation of SMEs Auto Repairers Using the Facilities, Transformation and Usage (FTU) Framework

• Collins Kankam-Kwarteng

Artigo de Pesquisa

Existence of Consumer Segments Based on the Use of Reference Price

• Praveen Sugathan

Artigo de Pesquisa

Digital Native and Immigrant as Antecedents of Consumer Ethnocentrism

• Mohammad Shafiq Obeidat, William D. Young

Artigo de Pesquisa

Factors Affecting B2B E-commerce Adoption Decision: An Analysis of Indian Textile Industry

• Nupur Krishna, Jagriti Singh