Artigo de revisão
A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays
Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis
An Analysis of Online and Offline Shopping Behaviour, with Respect to buying Decisions of Urban Families towards Electronic Goods
Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy
Impact of UPI on Impulsive Buying Behaviour
Model Building in the Capital Market Analysis for Attaining Sustainable Development of the Indian Economy
Unlocking the Potential of Rural Markets in India: Challenges, Opportunities, and Strategies
Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry
The Effect of Telecommuting on Productivity : A Meta-Analysis
`Effect of Push-up Notifications by Online Food Delivery Apps (OFD) on customer behaviour in Chennai
Research Perspectives and Trends of Board Diversity and Corporate Governance: A Review and Bibliometric Analysis
Analysis of Effectiveness of Social Media Marketing in the Digital Education Industry
Artigo de Pesquisa
Factors Affecting Consumer Purchase Decision: Model Testing and Validation W.R.T. Hand Sanitizers′ Consumer Behavior
A Study on Technical Problems Related to ATM and Internet Banking Services: A Comparative Study between Andhra Bank and ICICI Banks
A Study on the Awareness of and Overall Brand Perception of Contact Tracing App for Covid 19 − The Case of Aarogya Setu App
Labour Security and Urban Informal Women Workers: An Investigation of Selected Urban Areas of West Bengal, India
Competency Assessment: Methods Used In Private Sector Companies
Digitalization Effect of Financial Inclusion in Banking
Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India
Does Maslow′s Hierarchical Theory Hold Good in the Marketing Domain? Research and Review on Indian Context of the Theory
What goes Well with our Product? Operationalizing Constructs in Anthropomorphism in Simple and Complex Products
Influence of Capital Structure on Profitability: A Differential Analysis between Conventional Banks and Islamic Banks of Pakistan
A Study on Factors Propelling the Adoption of Mobile Learning among Students and Instructors of Public and Private Universities in Pakistan