Revista da Academia de Estudos de Marketing

1528-2678

Volume 27, Emitir 3 (2023)

Artigo de revisão

The Role of Digital Marketing in Human Resource Management

  • Deepti Sharma, Priti Verma and KDV Prasad

Artigo de revisão

Exploratory Analysis of use of Customer Relationship Management Approach towards Retention of Customers in Automobile Industry

  • Ankur Kumar Rastogi, Hemlata, Ravindra R Kaikini, Adyar, Abhijeet Chavan,Sukhmeet Kaur and Geetika Madaan

Artigo de revisão

Farmer′s Protest Vis-A-Vis Agrarian Distress in India- A Revisit

  • Ajay Kumar Sharma, Meenakshi Gupta, Roop Lal Sharma and Sandeep Sharma

Artigo de revisão

The Impact of Social Media use towards the Psychological Well-Being of University Students

  • Prabha Kiran, Rumki Bandyopadhyay, Puja Chhabra Sharma, M.R. Vanithamani, Monika Gadre and Gautam Bapat

Artigo de revisão

Social Entrepreneurship and the Capability Approach: An Empirical Study

  • Madan Lal, Ramesh Kumar, Rakesh Kumar and Rajender Kumar

Artigo de Pesquisa

Design and Development of Scale of Measurement for Effective Service Delivery in India

  • Ram Komal Prasad, Rajendra K. Tiwari and Mahesh K. Jha

Artigo de revisão

Acknowledging the Women Entrepreneurship′s Scope in J&K through Recognizing Effect of Digitalization

  • Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta

Artigo de Pesquisa

Are Returns Conditional upon the Beneish M score?

  • Girish Jain and Amarnath Bose