Revista da Academia de Estudos de Marketing

1528-2678

Volume 27, Emitir 2 (2023)

Artigo de Pesquisa

A Study Comparing Consumer Perception towards Shopping from Online Stores v/s Supermarkets in India

  • Shagun Jain, Tina Shivnani and Jampala Maheshchandra Babu

Artigo de revisão

A Conceptualization of Marketing through the Perspective of Semiotics

  • Apurva Bakshi and Sapanpreet Kaur

Artigo de revisão

Public Service Delivery Facades: Measuring Effectiveness through Grey Relation Theory

  • Ram Komal Prasad and Rajendra Kumar Tiwari

Artigo de Pesquisa

The Fourth Industrial Revolution: Embracing Digital Disruption in Retail

  • Prasada Rao S.S., Geetika Madaan, Abhijeet Chavan, Janaki L, Satish Kumar R and Nityananda Barman

Editoriais

Smart Factory

  • Kishore Babu B

Artigo de revisão

Digital Payment Expansion A Boon for the Travel and Tourism Industry in India

  • Nishitha, P., Savanam Chandra Sekhar, Nikas Reddy, G.S.S., Pravallika Reddy, M, Lahari Chowdary, V and Anjani, R

Artigo de Pesquisa

Effect of Institute and Lms Service Quality on Hei Brand Equity: A Qualitative Investigation

  • Rashmi Mishra, Rajendra Kumar Jain and Abhishek Mishra

Editoriais

MSMEs Sustainability in India

  • Kishore Babu B

Artigo de Pesquisa

An Investigation of Gig Platforms Mediated Car-Hailing Services: An Approach Dissecting Online and Offline Perspectives

  • Mano Ashish Tripathi, Shusmita Tripathi, Uma Shakar Yadav and Ravindra Tripathi

Comentário curto

Over View of Carbon Market in India

  • Kishore Babu B

Artigo de revisão

Revisiting Followership through Bibliometric and Content Analysis

  • Shubhangi Sharma, Amit Adlakha and Shikha Rana

Artigo de Pesquisa

Meta Analysis on Factors Influencing Mobile Payment Continuance Intention among Consumers

  • Praful Vijay More, Ashu Sharma and Christine D'Lima

Artigo de revisão

ICT and Women Empowerment in Digital India: A Global Perspective

  • Manoj PK, Sruthy Krishna, Jayson Jacob, Reni Sebastian and Lakshmi

Artigo de Pesquisa

Is Patient Experience the New Normal in Healthcare Sector?

  • Madasu Mallika Rao, Udaya Shankar, Madasu Bhaskara Rao and Veerapaneni Lohitha

Artigo de revisão

Impact of Green Marketing on Market Performance in Rural India

  • Mustafizul Haque, Md Wasim Akhtar, Renu Bala and Md Sikandar Azam

Artigo de revisão

Consumers Perceived Advertising Value and Attitude towards SMS Advertisements: The Case Of UAE

  • Mohammad Shafiq Obeidat, Syed Rizvi, Akram Matarneh, Daniel Young W, Marwan Abdo and Mohammed Al Hashimi