Artigo de revisão

Determinants of Consumer Intention towards Covid Vaccination The Mediating Role Of Attitude

• Anuj Verma, Meenakshi Verma, Maria.S. Boaler and Gangu Naidu Mandala

Artigo de Pesquisa

Directions for Research In Halal Certification: A Bibliometric Analysis

• Noopur Agrawal and Aditya P Tripathi

Artigo de Pesquisa

Did Going Back To Shopping make You Happy? Consumer Behavioral Changes In Their Purchase Decision and Preference of Shopping Experience after Covid-19

• Rakhi Raturi

Artigo de Pesquisa

Microfinance and A Study of Self-Help Groups In India, Women's Empowerment Visakhapatnam

• Gowri Lakshmi V, Kasturi G.V.K and Rama Rao S.G

Artigo de revisão

A Study on Social Networking Platforms In Higher Education Institutions

• Sarthak Sengupta and Anurika Vaish

Artigo de revisão

Customer Satisfaction with Relation To Star Hotel Services at Andhra Pradesh

• Pradeep Kumar Patnaik R, Madhuri K, Uday Prakash Reddy K, Hima Sruthi U and Lasya R

Artigo de Pesquisa

The Influence of Customer Perceived Ethicality (Cpe) on Brand Outcomes-A Study of the Indian Service Sector

• A N Ravichandran, Bilal M Khan and Shanthi Venkatesh

Artigo de revisão

Analyzing The Determinants Of Sustainability And Firm Performance In Automotive Supply Chains: A Delphi Approach

• Mohit Saxena and Nitin Seth

Artigo de Pesquisa

Customer Attitude towards Digital Marketing: A Structural Snapshot on Viral Marketing

• Venkateswara Rao, Venkata Naga Siva Kumar C, Dinesh J, Raja Harsha Vardhan B, Tharaka Rama Manigopal Yadav G and Vamsi Krishna K

Artigo de revisão

Impact of Electronic Rumours on Consumer Demand for In Covid-19 Pandemic

• Bouguesri Sarra and Kelleche Abdellah

Artigo de revisão

Effectiveness of Advertisements by National Tobacco Control Organisation of India: An Experimental Research

• Ramasundaram G, Aiswarya B, Ajit S and Sunil Vakayil

Artigo de revisão

Customer Experience and Its Outcome Measures: A Meta-Analytic Approach

• Kishor Chandra Sahu, Mohammed Naved Khan and Krishna Das Gupta

Artigo de revisão

Zoom Video Communications Inc: Sustaining Competitive Advantage by Addressing and Enhancing user Privacy and Security: A Case Study

• Shivendra Singh Chaudhary, Diksha Panwar, Sakshi Gautam and Sangeeta Sundriyal

Artigo de revisão

Customer Experience In Diagnostic Centres: An Empirical Study

• Suman Agarwal

Editoriais

Artificial Intelligence Improves the Marketing of Brands

• Raghavan Srinivasan

Artigo de revisão

Factors Affecting Post Pandemic Channel Preference of Young Consumers In India

• Mrinalini Shah, Kadam and Rituparna Basu

Artigo de Pesquisa

To Study The Impact of Swadeshi In the Context of Consumer Ethnocentrism In Wellness Sector using Sem for Pune City

• Harshada Raut and Chhabi Sinha

Artigo de Pesquisa

Motivators To Mobile App Engagement: A Multi-Dimensional Perspective

• Siva Kumar VN, Rao V and Krishna V

Artigo de Pesquisa

Policy and Regulatory Initiatives for the Short-Term Rental Sector: A Focus on Airbnb

• Emeka Ndaguba, Kerry Brown, Uma Jogulu and Dora Marinova

Artigo de Pesquisa

The Role of Entrepreneurial Orientation and Market Orientation In Faculty Perceptions and Engagement Tendencies

• Jun Ma Todorovic, Zelimir W andJiani Fan

Artigo de Pesquisa

Rural Buying Behavior towards Select Fmcg Products

• Savanam Chandra Sekhar, Thunuguntla Mohanlaxmi Radhesyam, Kalla Poojitha, Diya Bagrecha and Gavara Satyasaiganga Akhilkumar

Artigo de Pesquisa

Customer Satisfaction and Service Innovations of Chain Restaurants In India-Domestic Vs. International Chains

• Surabhi Singh, Chatterjee TK and Sumedha Bhowmick

Artigo de Pesquisa

Factors Determining Tourists Motivation To Visit A Place for Adventure Tourism: A Systematic Review

• Sourav Mangoch and Deepak Jain

Editoriais

Editorial Note: Marketing In Vuca World

• Nimit Gupta