Artigo de Pesquisa

Impact of Celebrity Endorsement on Gen Y In India

• Pingali Venugopal

Artigo de Pesquisa

Marketing of Un-Manufactured Tobacco In Zimbabwe and the Export Market

• Tayengwa Chitauro

Artigo de Pesquisa

Advertising On Instagram And Its Impact On The Attitude Of Consumer: Case Of Tunisian Brand Cosmetic Products

• Zouaoui Imen and Souad Maghraoui

Artigo de Pesquisa

Impact Of Hedonic Motivation And Perceived Moral Obligation On Green Products Purchase Intention among Centennials.

• Nagarajan Shanmugavel and Sathish Solayan

Artigo de Pesquisa

Thematic Extraction of the Worldwide Economic Financial and Managerial Effects of Covid-1

• Diya Guha Roy

Artigo de Pesquisa

Financial Integration and Economic Growth In the Southern African Development Community.

• Ch. Paramaiah and Pranav Kumar

Artigo de Pesquisa

Structure, Conduct And Performance Of Teff Market: The Case Of Adola Rede Woreda, Guji Zone, Oromia National Regional State, Ethiopia

• Mengistu Bululta and Tinsae Demise

Artigo de Pesquisa

Influence of Celebrity Characteristics on Brand Resonance Outcomes In the Luxury Automobile Market

• Peter Kwasi Kodjie, Ibn Kailan Abdul-Hamid, Winston Asiedu Inkumsah and Robert Yaw Amponsah

Artigo de Pesquisa

Analysis of Digital Marketing Strategies for Artists During the Pandemic

• Medardo Amyr Sarmiento Carmona and Angel Torres-Toukoumidis

Artigo de Pesquisa

Customer Satisfaction and Loyalty In Retailing In the Covid19 Pandemic

• Bidyut Jyoti Gogoi

Artigo de Pesquisa

Measuring the Level of Entrepreneurial Drive of Indian Micro-Entrepreneurs Using Psychological Variables and Carland Entrepreneurial Index

• Namrata Chatterjee, Niladri Das, A K Subramani and N Akbar Jan

Artigo de Pesquisa

The Construct Validity of Farmers Perceptions of Agricultural Infrastructure and Development In Jammu and Kashmir: Confirmatory Factor Analysis Approach

• Ajay Kumar Sharma, Meenakshi Gupta and Roop lal Sharma

Artigo de Pesquisa

Regression Modeling Approach To Women Entrepreneurs Financial Independence In Rural Uttar Pradesh: A Micro Finance Institution Perspective

• Vandana Sonker and Rajeev Kumar Singh

Artigo de Pesquisa

Modelling Dual-Sourcing of Product Returns Collection with Surge In Returns Quantity

• Siddhartha Kushwaha

Artigo de Pesquisa

Adoption Of Digital Marketing In Agribusiness: A Conceptual Study

• Vasumathi P and Joe Arun C

Artigo de Pesquisa

Customers Perceptions of Online Retailing Service Quality and Their Loyalty

• Vikas Gautam and Vikram Sharma

Artigo de Pesquisa

Customer Purchase Intentions and Actual Purchase for Organic Food A Conceptual Framework An Empirical Study

• Abha Wankhede and Ralston Rajvaidya

Artigo de Pesquisa

Factors Influencing Young Consumers on E-Retailing An Empirical Study To Analyze E-Satisfaction Leading To E-Loyalty In the Indian Context

• Sashikala P and Vijayudu G

Artigo de Pesquisa

Fianancial Well Being, Perceived Value and Consumption Frygality In Economic Crisis

• Emna Arfa

Artigo de Pesquisa

Marketing And Society: Marketing Contribution Gaps Model

• Pingali Venugopal

Artigo de Pesquisa

A Two-Decade Literature Review on Challenges Faced by Smes In Technology Adoption

• Asmat Ara Shaikh, Anuj Kumar, Asif Ali Syed and Mohammed Zafar Shaikh