Artigo de Pesquisa

An Empirical Study on Assessing Brand Loyalty in Automobile Industry using Hidden Markov Model

• Serkan Varol and Alberto Marquez

Artigo de Pesquisa

Maximizing Customer Lifetime value using Dynamic Programming: Theoretical and Practical Implications

• Eman AboElHamd, Hamed M. Shamma and Mohamed Saleh

Artigo de Pesquisa

Branded Content in Fashion Research: Bibliometric Analysis by Correlations

• Barbara Castillo Abdul, Luis M. Romero Rodriguez and Amor Perez Rodriguez

Artigo de Pesquisa

Yielding to Temptation Analyzing Billboard Advertisement and House Hold Consumers Perception in Pakistan

• Ahmed Muneeb Mehta

Artigo de Pesquisa

How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction

• Ahmed Muneeb Mehta and Maham Tariq

Artigo de Pesquisa

Factors Affecting the Export Performance of the Food and Beverage Manufacturing Firms in Zimbabwe

• Tayengwa Chitauro and Reinford Khumalo

Artigo de Pesquisa

Changing Consumer Values and Shopping Behaviour in India

• Devashish Das Gupta, Vimal Chandra Verma, George W Leeson and Norbert Meiners

Artigo de Pesquisa

Factors Influencing Customers Buying Decision towards Shopping Online and Offline with Reference to Coimbatore City

• Nedunchezhian, V.R and Suresh Babu, R

Artigo de Pesquisa

Consumer Preferences and Future Impact on the Algerian Car Market

• Soufyane Bouali, Selma Douha and Mohsen Debbabi

Artigo de Pesquisa

Changing Consumer Preferences: Factors Influencing Choice of Fast Food Outlet

• Bidyut Jyoti Gogoi

Artigo de Pesquisa

An Empirical Study of the Dimensions of Entrepreneurial Marketing

• Ranbir Singh Sodhi and Dhananjay Bapat

Artigo de Pesquisa

Marketing Education, the Nigerian Experience: A Meta - Analysis

• Adefulu Adesoga and Adebowale Ilesanmi Sunday

Artigo de Pesquisa

E-Service factors Affecting E-Customer Satisfaction and the Intention of Eshopping: Evidence from Iranian Electronic Businesses

• Isar Kiani, Fariba Latifi and Fatemeh Aliakbari

Artigo de Pesquisa

An Investigation on Brand Boycott: Understanding Negative Psychology of Consumers in the Era of Digital Marketing

• Ram Komal Prasad and Sanjeev Verma

Artigo de Pesquisa

A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy

• Jayshree Jaiswal

Artigo de Pesquisa

Impact of Services Quality in E-Banking: Evidence from Indian Public Banks

• Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam

Artigo de Pesquisa

Online Video Narratives-Striking the Right Chords?

• Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya

Artigo de Pesquisa

Mirror Prisoner Effect (Narcissus Effect) on Indian it Services Sector: Strategic Thinking & Direction

• Achutha Jois

Artigo de Pesquisa

Kuwaiti Consumers Attitudes towards Adapted Perfume Advertisements: The Influence of Cosmopolitanism, Religiosity, Ethnocentrism and National Identity

• Mohamed M. Mostafa, Fajer S. Al-Mutawa and Mohaned T. Al-Hamdi

Artigo de Pesquisa

Digital Integrated Marketing Communication (Dimc) and its Logical Relationship with Co-Branding and Brand Values with Reference to Coke Studio

• Anand Shankar Raja M

Artigo de Pesquisa

An Examination of Customer Relationship Value in high vs low Technology Industries

• Neeru Sharma

Artigo de Pesquisa

Measuring and Managing Returns to In-Store free Sample Promotions

• Chanil Boo