Artigo de Pesquisa

Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers

• Utkal Khandelwal, Kushagra Kulshrestha, Vikas Tripathi

Artigo de Pesquisa

Critical Success Factors for Ayurvedic and Herbal Product Launch-evidence From India

• Sanjeev Verma, Mohit Kalra

Artigo de Pesquisa

Seeing University in Tangibles Dimension: A Landmark as a Marketing Strategy for Unilak, is it Needed?

• Jeni Wardi, Dwika Lodia Putri, Budianto Hamuddin

Artigo de Pesquisa

Examining Frequency of Operating Interactive Voice Response System for Specified Purposes (in Mobile Telecommunication Industry)

• G Vaishnavi, S.K.G. GANESH

Artigo de Pesquisa

A New Perspective on the Cognitive Representation of Internal Reference Price

• Rajesh Chandrashekaran

Artigo de Pesquisa

Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment

• Salimi Mitra, Khanlari Amir

Artigo de Pesquisa

Scale Development and Initial Validation for Consumption Masstige

• Solon Bevilacqua

Artigo de Pesquisa

Advanced IPA Assessment For Contemporary Exhibition Visitor’s Engagement Marketing

• Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen

Artigo de Pesquisa

Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation

• Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Kostas Kaminakis, Apostolos Giovanis, Avraam Papastathopoulos

Artigo de Pesquisa

Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites

• Ishfaq Hussain Bhat, Soumya Singh

Artigo de Pesquisa

Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis

• William C Martin, Arezoo Davari