Revista da Academia de Estudos de Marketing

1528-2678

Abstrato

Unveiling the Digital Services Experience to Wealth Customers: With Special Reference to State Bank of India - An Imperial Banking base of Indian Economy

Vikas Singh, Neema, Richa Singh Dubey and Priya Shah

Prologue: Wealth-Customers’ Service is a premium and exclusive service meant for SBI’s high net-worth customers. The paper is an attempt to study the outcomes of services on being digitalized. Classified Literature Review: Literatures contending HNI customers; followed by outcomes marked after services being digitalized; international experiences implemented and digitalization experiences by HNIs. Objectives: Primarily to get digitalized services reviewed, along with the concerns of HNIs. Methodology: Ex-post-facto practice exercised, using exclusive questionnaires provided to the HNI clients and dedicated bank officials. Conclusion: Dramatic and affirmative variations noted on services being digitalized.

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