Nuttaprachya Nantavisit, Chokechai Suveatwatanakul
This study proposes to fill a research gap on the paradigm shift in the way of life driven by technology and the COVID-19 pandemic affecting the hotel business to develop and find something new and unique for the business to compete effectively and sustainably. This study examines whether the influence of transformational leadership tested in the past still affects creative behavior. In this study, 310 hotel staff in Thailand were tested. The study results indicate that transformational leadership continues to influence innovative work behavior in employees despite paradigm-shifting situations.