Jauriyah Binti Shamsuddin, Mohd Sobri Bin Minai, Ali Yusob Bin Md Zain, Salim Al Idrus
This paper observed on the level of perception and awareness Malaysian SMEs in determining the utilization on Government Business Support Service (GBSS). A survey was conducted in West Malaysia in 3 months period with a response rate of 17.4%. About 139 of SME’s owner-managers has responded to the questionnaires. The findings reveal that perception and general awareness has a significant relationship toward utilization of GBSS. This paper proves the importance of GBSS in developing and assisting local SMEs, in particular, to position the companies in facing the competitive business environment, particularly with regard to enhancing the competitive strategies and policy formulation. Further, the results might help the SMEs in planning a proper plan for utilizing GBSS in order to support the company needs.