Mohammed Kareem Dughaim & Kamil Shakeer Obayes
The researcher dealt with the subject of organizational creativity and its impact on achieving competitive advantage, and tested the research in Al-Waha Company for soft drinks and juices, and applied the research in a sample of (160) individuals distributed over all departments in the company in question. The aim of the research is to shed light on organizational creativity and its impact in achieving advantage Competitiveness, determining the level of awareness of the researched company of the dimensions of organizational creativity and its role in achieving competitive advantage among working individuals, and verifying the validity of the impact relationship between the dimensions of organizational creativity and competitive advantage in practice, based on statistical analyzes search variables. The research concluded with a number of conclusions and recommendations, the most important of which is that the company is interested in organizational creativity by focusing on the human resource (motivating him to work and exploit his energies) and ends with providing products to suit the needs and desires of the customer (providing the desired product to him), and this leads to the satisfaction of human resources and the company’s success in The market and achieving its objectives, that the researched company maintain its relationship with its customers, by sensing their desires and needs and striving to achieve them more than their expectations and giving them a greater role in determining the nature of the final products they desire, and the need for the company to seek to conduct a periodic evaluation of the level of satisfaction of its customers because the nature of the relationship With customers in a state of change, which can contribute to raising the level of the production sector.