Agus Wahyudin, Maylia Pramono Sari, Anindya Ardiansari, Surya Raharja, Nawang Kalbuana
This study aims to identify strategic targets that will be used to design a performance measurement system. The first step is to design instruments and applications for measuring company performance to conduct internal and external analysis with SWOT analysis to find out the position of the business in the industry and what strategy should be used by using the Balanced Scorecard method. Balanced scorecard designs strategies with four perspectives, namely financial perspective, customer perspective, business internal process perspective, and learning and growth perspective. The data were retrieved from owners, employees, and consumers of KnK Koffee Resources in 2020. The results of the study indicated that internally, the strengths they have, exceed the lack of KnK Koffee Resources. However, externally, the challenges they face are bigger than the opportunities. Thus, the right business strategy is product diversification (quadrant IV).