Natthakitt Tansomros
The study intended to determine the influence of social media in promoting cultural tourism in the fourth region in Thailand. The sample group is specific to the target community in four areas: North, Northeastern, East and South of Thailand. Group discussions (online conference) with key informants and stakeholders with thirty key contributors. The results showed that the Thai cultural tourism resources and others of all four regions have some similarities. Still, differences depend on the historical background, such as the arts and culture and the northeast (Surin) architecture that influences the arts and culture from the ancient Khmer, which can also be evident from the carcasses, language, and culture lifestyle. The study of social media market development strategies for cultural tourism found that it is essential to take advantage of social media as destination advertisements, online marketing, developing skills and knowledge and offline advertising tool "DODO strategies." Marketing model through online social media of cultural tourism in Thailand, all four regions must be used design and develop the applications and websites. In the development of applications and websites, must consider the use of applications functional, design, usage and safety.