Roop Lal Sharma, Ajay Kumar Sharma
The objective of the paper is to analyses the influence of technology and e-commerce on economic growth and its potential for creating employment opportunities. Technology being a key economic driver in the present world, it is important to integrate the economy by creating digital markets. Firms, prices and productivity are the three benefits derived by an economy. In India, increasing internet penetration, rapid technology adoption and high sale of technical gadgets like smart phones, tablets, etc, have led to an attractive online customer base and unprecedented growth of e-commerce business, there has to be a proper business model as well as other strategies so that the business is sustainable and provides economic growth. The digitization would help India to compete with the matured economies, generate employment and have a steady increase in GDP providing socio-economic growth to the nation as a whole.