Henny Indrawati
This paper purpose to Revealed the entrepreneurial learning model played by parents as a model for the formation of Entrepreneurial interests from childhood to adolescence. The author uses the interview protocol design to describe and interpretthe values, behavior, beliefs and language patterns of the family unit of the Banjar Ethnic community entrepreneur. Ethnographic approaches are applied as a basis for expanding the understanding of entrepreneurial culture in families from research subjects. The findings is Entrepreneurial learning played by parents through entrepreneurial habits in their children inthe business place can foster a strong trading instinct to brave entrepreneurship and have an entrepreneurial character. Integration of observational learning processes through imitation produces entrepreneurial learning models in the family.