Adisak Suvittawat
The objective of this research is; finding the entrepreneurial passion and enthusiasm variables which produces effect on enthusiasm for entrepreneurship and persistence of business for Small and Medium Enterprises (SMEs) in Lower Northeastern Province, Thailand. The enthusiasm for entrepreneurship parameters have been identified in 5 variables; commitment to the product or service, enthusiasm for competition, passion for entrepreneurship, enthusiasm for opportunity and enthusiasm for development. This research found that enthusiasm for entrepreneurship consists of commitment to the product or service, with a mean value of 3.47 and S.D=1.21; enthusiasm for competition with a mean value of 3.46 and S.D=1.15, passion for entrepreneurship with a mean value of 3.67 and S.D=1.11, enthusiasm for opportunity with a mean value of 3.54 and S.D=1.10 and enthusiasm for development with a mean value of 3.66 and S.D=1.19. There is a correlation between persistence of business and, commitment to the product or service (r=-0.285**), persistence of business and enthusiasm for competition (r=- 195**), persistence of business and passion for entrepreneurship (r=-0.145**), persistence of business and enthusiasm for opportunity (r=-0.141**) and persistence of business and enthusiasm for development (r=-0.141**) Commitment to the product or service, enthusiasm for competition, passion for entrepreneurship, enthusiasm for opportunity, and enthusiasm for development have a correlation with persistence of business. The entrepreneur who has an enthusiasm for entrepreneurship keeps a persistence of business.