Julio Cesar Quispe Mamani, Cesar Elías Roque Guizada, Gladys Filonila Rivera Mamani, Freddy Abel Rivera Mamani, Alfonso Romaní Claros and Nelly Jacqueline Ulloa Gallardo
The Titicaca National Reserve is constituted as a natural heritage of high landscape and historical value concentrates an immensity of biodiversity; however, population growth and the expansion of economic activity in and around the city of Puno have been degrading its environmental assets, exposing its ecosystem to danger. The objective of this research is to determine the economic value granted by families for the conservation of the Titicaca National Reserve. The type of research to be applied is descriptive and correlal, the method used is the contingent valuation that allowed showing the economic value assigned to it by families. The economic value granted to the conservation of the ecosystem of the Titicaca National Reserve is 5.63 soles on a monthly basis, where more than fifty percent indicates that it is willing to pay for the conservation of that nature reserve. The variables that influence the willingness to pay are age, sex, education, household size, monthly income, time of residence, perception of contamination of the reserve and knowledge of policy implementation. More than fifty percent of the population is willing to pay monthly the amount of 5.63 suns, the main variables affecting this decision the age of the respondent, sex, education, household size, monthly income, time of residence, perception of pollution of the nature reserve and the implementation of policies.