Revista da Academia de Estudos de Marketing

1528-2678

Abstrato

Driving Sustainability: Unveiling Key Factors in Implementing Sustainable Supply Chain Management in the Indian Automotive Sector

Arvind Gupta, Hemant Kumar Kaushik and Sanjay Rastogi

Sustainable Supply Chain Management (SSCM) has become concern for Indian organizations striving to ensure a sustainable future. Many establishments in the Indian automotive sector are actively pursuing SSCM to gain a competitive edge. The focus on implementing SSCM involves recognizing the drivers and overcoming the barriers to strategy employment—an area of significant interest for researchers. These identified factors are then organized into a conceptual framework. Utilizing metasynthesis, an extensive literature review is conducted, revealing 111 drivers and 40 barriers. The findings are further validated through a Delphi three-round study involving 30 SCM experts from automotive companies. The analysis highlights the crucial drivers and barriers that need consideration in the implementation of SSCM within the Indian automotive supply chain.