Luu The Vinh, Nong Thi Ly
Phu Tho is a province with great potential for tourism development, but recently, its capacity has not been fully promoted. In particular, the outbreak of covid 19 has seriously affected the development of the tourism industry. The article clarifies some theoretical issues about digital marketing, digital marketing in tourism, and the current situation of tourism development in Phu Tho province, thereby making recommendations to effectively apply digital marketing to tourism development in Phu Tho province in the near future.