Hawignyo, Rahmat Hidayat, Danang Kusnanto
This research is motivated by the condition of private university lecturers who still have not fully received attention in terms of their welfare. Therefore, this study aims to identify and analyze the factors that motivate a person to become a lecturer in private universities. This research uses quantitative methods with a factor analysis technique approach. The sample in this study was 400 lecturers as respondents with 5% margin of error. The data used in this study consisted of primary data obtained by distributing questionnaires and secondary data obtained through library research. The results of this study indicate that there are three factors that influence a person's motivation to become a lecturer at private universities in Indonesia, namely the need for self-actualization with a total variance value of 45.576%, the social needs factor with a total variance value of 13.759%, and the physiological needs factor with the total variance value of 8,575%. Therefore, the need for self-actualization becomes the dominant factor because it has the largest total variance value compared to other factors.